Objective Marketing Aptitude is a comprehensive book for candidates preparing for various competitive examinations. The book comprises of chapters on introduction to marketing, marketing environment, consumer behavior, market segmentation, channels of distribution, branding, packaging, and labelling and consumer protection. In addition, the book consists of model papers for thorough revision and final practice. This book is essential for candidates appearing for Bank PO and Clerk examinations such as IBPS PO, SBI PO, LIC AAO, and Railway Recruitment Exams.
About Arihant Experts
Arihant Experts is a sub-concern of Arihant Publications which uses dedicated experts in the field to author books catering to various competitive examinations. It has brought out other books such as AFCAT Air Force Common Admission Test for Flying and Technical Branch, National Insurance Company Assistant Recruitment Exam 2013 with Model Paper and Reserve Bank of India – Officer Grade ‘B’: Direct Recruitment Exam.Download Complete Book