Did you know that Facebook use can affect grades, and that only about 1% of students in a research study could correctly draw the Apple logo? Written in an engaging style that speaks directly to readers with examples of psychological concepts drawn from daily life, this brief introductory text makes the study of psychology interesting while providing solid grounding in the subject’s knowledge base to help you succeed in the course. With built-in learning aids, ESSENTIALS OF PSYCHOLOGY: CONCEPTS AND APPLICATIONS, 5th Edition features an effective learning system that helps you absorb and remember important information. In MindTap, the text’s online learning experience, you’ll fine author podcasts and videos that you can access from your smart phone, direct links to TEDTalks, interactive learning activities, cool apps, and more.
About the Author
Dr. Jeffrey Nevid is Professor of Psychology at St. John’s University in New York. He received his doctorate from the State University of New York at Albany and completed a post-doctoral fellowship in evaluation research at Northwestern University. He has accrued more than 200 research publications and professional presentations and is the author or coauthor of more than a dozen textbooks and other books in psychology and related fields, many in multiple editions. Dr. Nevid has conducted research in many areas of psychology, including health psychology, clinical and community psychology, social psychology, gender and human sexuality, adolescent development, and teaching of psychology. His research publications have appeared in such journals as Health Psychology, Journal of Consulting and Clinical Psychology, Journal of Community Psychology, Journal of Youth and Adolescence, Behavior Therapy, Psychology and Marketing, Professional Psychology, Teaching of Psychology, Sex Roles, and Journal of Social Psychology, among others. Dr. Nevid also served as Editorial Consultant for the journals Health Psychology and Psychology and Marketing and as Associate Editor for the Journal of Consulting and Clinical Psychology. He is actively involved in conducting research on pedagogical advances to help students succeed in their courses.